Preparedness Planning Advice - 3 Tips
Recently, I received a letter from a new customer, Tammy from Cedar Rapids, Iowa. She told me she got my address from a longtime loyal customer after she had caught "the preparedness bug," as she put it.
Tammy went on to say that her family had put off preparedness for years - despite knowing it was something they wanted and needed to do. Now, they felt overwhelmed because they wanted to make up for lost time, and fast. Tammy said they were committed, but there was one problem - money.
In this economy, it's a problem a lot of us face from time to time. I'm extremely sensitive to this issue, as it's my passion to help people prepare and save money.
For Tammy, times were especially tight. She and her husband were seriously considering taking out a second mortgage before we connected. I reassured her that making up for lost time wasn't necessary - I could tell she was committed. All she had to do was honor that commitment, one step at a time.
Today, I'm going to share with you three pieces of advice I gave Tammy. They will help you get prepared in a sensible way, without feeling panicked or taking out a second mortgage.
Before I get into my three tips for a sensible approach to preparedness, I wanted to share my own story. When I started this company, I remember that I felt a lot like Tammy. Getting prepared was my top priority, but I didn't know where to start.
So I started shopping around and I was shocked at the prices. On top of the sticker shock, a lot of these companies used heavy fear-mongering in their advertising. This tactic made me feel like if I didn't buy their overpriced food, I was making a grave mistake, putting my whole family at risk. Frankly, it was price-gouging.
This did not sit well with me.
That's why I set out to transform the emergency preparedness industry with My Patriot Supply. After doing some research, I knew I could provide higher quality products for much less than the competition. Just like with preparedness, we made a plan and took it one step at a time.
Now, I'm able to give loyal customers like you advice when it comes to your preparedness plans. I wouldn't recommend anything that I wouldn't do myself, so I think you'll find the following three tips to be reasonable and helpful.
1. Set realistic goals.
First, consider where you are now with your own preparedness plans and supplies. If you're starting from zero, it's not realistic to think you'll have a year-long emergency plan in place by next week. But if you start with a one-week or one-month plan, it can always become part of your one-year plan later. When you set realistic goals, you're a lot more efficient with your time and energy and a lot smarter with your budget. That brings me to my next point.
2. Include preparedness in your weekly budget.
Many people will create a separate budget for preparedness. The problem with this approach is that you forget about this additional budget item when you're at the department store or filling up your gas tank. This means your preparedness budget will often get squeezed out.
My tip? Include it in the things you already budget for. One way to do this is to round up: say if you spent $90 per week on groceries, put aside an extra ten dollars for emergency food. That way, preparedness is essentially part of your current grocery budget. It keeps preparedness at the top of your mind. As you do this, you will likely notice yourself spending less on those "extras" you don't need, saving it for preparedness supplies.
By the way, purchasing emergency food supplies from the grocery store isn't your best option. I'll explain more in my third tip. Local grocery store food is usually overpriced, has a very limited shelf-life and tends to be quite bulky. You just don't get the value for your money.
On top of helping you budget, we'll always let you know when we have a special deal going on, so you can stretch your hard-earned dollars further.
3. Get the best value for your preparedness supplies.
When you work so hard for every dollar you spend on preparedness supplies, you want to make sure you're getting the best quality for your money. That's why we've invested in technologies that give our emergency food a shelf life of up to 25 years, so your food stays just as tasty and nutritious in the future compared to the day we packed it.
A lot of preparedness suppliers use inferior methods - like the canned meat brand I exposed a while back - and claim superior quality. Then they charge a premium. It's a bad deal all around.
It's my promise to you that we'll never compromise our quality to cut costs or boost our bottom line. Our bottom line is helping folks like you get prepared, one sensible step at a time.
So if you're ready to take one step today, give us a call at 866-229-0927. Our preparedness experts are standing by to help!
Preparedness Advisor, My Patriot Supply